Challenge: A family-friendly ridesharing company in New Orleans faced high customer demand but struggled with a non-functional app, depleted budget, and significant technical debt.
Solution:
- Led a complete app rebuild and data migration over 6 months
- Redesigned and developed a more scalable version using Flutterflow
- Migrated from Microsoft Azure to Google Cloud and Firebase for improved scalability and cost-effectiveness
Results:
- 2x increase in revenue since early 2023 rebuild
- Expansion into new markets (Nashville and Charleston, SC)
- Over 65% reduction in overhead costs
- Significantly improved app functionality and user experience
Key Insight: This project showcased my ability to lead a comprehensive digital transformation, balancing technical debt reduction with feature development and market expansion.